About us
Launched before the end of the year 2018 by French man Matthieu Ventelon, Hedonia is the first institution in China combining professional Etiquette and Wine courses in the same training offer. With « French art of life » at the core of its identity, Hedonia’s mission is to enhance the lifestyle of its customers through the teaching of gracious manners and formal rules of conduct, as well as introducing them to the fascinating world of wine.
Our customers include top companies from the Luxury, Hospitality, Education, Travel and Financial sectors who receive our trainings to improve the service quality and performance of their team or simply to enjoy a moment of pleasure and entertainment. Every month, Hedonia also holds public training sessions in Shanghai, Suzhou and other first-tier cities in China.
Matthieu Ventelon - Founder
- WSET Level 3 Award in Wines (WSET School London）
- China representative of French Etiquette experts association CIEEF
“Since a very young age, I received the best standards of education from my parents. My strong etiquette knowledge is coming from my mother, journalist and expert in communication. I will always recall how strict she was about manners at the table. The business side of etiquette is coming from my father, IBM's world's top salesman in 1967 and General Manager of IBM Morocco in the 1970s, from whom I also inherited a strong passion for wine and good things in life.”
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