The Chinese and Western mindsets are very different in many aspects. In order to navigate more easily in China, one should understand these differences, experience them and embrace them, to reach better social integration and to achieve commercial success.

Our training follows a step-by-step process, in order to understand historical background and Chinese core values first, to better introduce modern China behavior patterns, culture and manners. Combining theory and practice, this training will open a wider door onto Chinese business culture, leaving participants with a solid understanding of Chinese etiquette, and higher chances of success on the local market.

This training is particularly suitable for international companies looking to develop their business with China, expats who wish to deepen their understanding of the local culture and international Master's or MBA students.