About us
The Art of elevated moments
Since 2018, Hedonia celebrates the art of living through etiquette and wine. From immersive learning journeys to bespoke events and wine travel, we inspire a refined and pleasurable way of life—where every moment is elevated.
As pioneers in the integration of etiquette and wine culture in China, Hedonia is proud to serve leading brands and institutions across the luxury, hospitality or banking sectors.
Our bespoke training programmes help clients elevate service excellence, while our curated lifestyle experiences create unforgettable moments that embody elegance and conviviality.
Our team
Matthieu Ventelon
Founder and Co-owner
- Certified etiquette & wine educator
- WSET Certified Educator
- China representative of French etiquette experts association CIEEF
- Trained a total of 7500+ professionals
Luo Ying
Head of Projects & Marketing, Co-owner
- WSET Level 3 Award in Wines
- Holds a Master of New Media Studies from Cardiff University
- Extensive experience in etiquette & wine training
Benjamin Birot
Wine educator
- WSET Level 4 Diploma in Wines
- Representing wineries from Loire Valley, Rhône and Languedoc
- Judge at multiple wine competitions
Echo Zhou
Wine educator
- WSET Level 4 Diploma in Wines
- Product director at Taste Spirit & curator of Terroir Symposium
- Judge at multiple wine competitions
Morgan Lotterie
Etiquette educator
- Holds a bachelor from Vatel hospitality school as well as a butler certificate
- Former F&B director in several 5* hotels and palaces in Paris and Asia
Alice Roche
Etiquette educator
- Fashion, culture, lifestyle & music KOL
- Ambassador for luxury brands and Bordeaux wineries
- WSET Level 2 Award in Wines
Stéphanie Sallette
Etiquette educator
- Expert in French Arts de la table & fine dining
- Extensive experience in French table setting, flower arrangement, and exquisite table decoration
Sandor Hunyadi
Spirits educator
- WSET Level 4 Diploma in Wines
- WSET Level 3 Award in Spirits
- Over 20 years of experience in the wine industry
Global partners
Anne Debard
AD Excellence | France
Consulting, training and coaching in Service Excellence
Crystal L. Bailey
The Etiquette Institute of Washington | USA
Experienced etiquette professional, image consultant, and public speaker
